Originally a millhouse during the 11th century, Ashford Mills was recently renovated as a venue & glamping destination, targeting leisure & corporate groups. Bella, who is one of the owners originally approached Guest iQ for a new website.
From the offset, we knew that without a proper marketing plan in place, this new website wasn’t going to gain much traffic and therefore, wasn’t going to generate much direct business. As well as this, Ashford Mills is a small property, which presented a resource challenge – we needed to figure out how we could execute on this project, plus marketing & still stay within the budget.
We developed a marketing strategy focused on the low hanging fruits, making the hard decision to sideline some marketing tools in favor of focusing our resources on email, social media & inhouse training. We also leveraged Googles £400 ad credit to test PPC advertising with a select group of hyper-specific keywords.
Our work with Ashford Mills hasn’t stopped there either. More recently, we installed a guest portal at the property, which has proven a hit, helping guests to better understand the property & area whilst also acting as a great email collection tool.
We have built a proven step-by-step process that helps hotels generate more direct business.
It’s 100% free to start & at the very least, it’ll point you in the right direction.